The new dynamics of the digital consumer economy
Ideas for succeeding through change
The digital consumer economy thrives on change – new products, new technology, new routes to market. But rarely have we experienced a period of such extreme flux in operating environment, consumer behaviour and technology.
As a result, industry leaders are managing conflicting pressures and shifting dynamics – customer, commercial, competitive and personal. Bold decisions are made quickly to grow revenue and outmanoeuvre competitors, while renewed regulatory scrutiny of data, online safety and ESG put strategy on a collision course with the law. We are seeing big successes and fast failures, new business models and intense competition for market share amid consumer uncertainty and a cost of living crunch.
This report explores what’s reforming the digital consumer economy and what you need to know about performing in this market – unpicking trends with legal analysis and expert perspectives from industry leaders.
Read on to discover
Who has contributed to this report?
Industry experts
Taylor Wessing clients who are at the forefront of evolution in digital commerce (Condé Nast, OLIO)
Taylor Wessing lawyers
Our professionals who support digital consumer businesses at critical milestones of growth
Prescient voices
Leaders from our network who offer a broader perspective on the market and its challenges (Harley Street GP, Gerard Frith)
How can Taylor Wessing help?
The digital consumer economy is a ‘hyper-market’ – characterised by massive change and relentless speed. In this environment, commercial strategy can soon fall out of alignment with market reality. From new regulation and customer needs to changing investor expectations and financial conditions, multiple derailers threaten growth.
Leading marketplaces, ecommerce companies and content platforms choose Taylor Wessing – the legal partner that understands the playbook for fast action and lasting success. Our full service expertise sits at the sweet spot of tech industries and investor communities, meaning we are ideally positioned to advise ambitious data and knowledge-rich companies at key stages of growth.
